Mirabella Beauty was established in 2002 by Christy Thurston, a make-up artist whose love for cosmetics was nurtured through her extensive training and experience working with companies such as Estee Lauder, Saks Fifth Avenue, and Nordstrom. Recognizing the potential opportunity for cosmetic sales within her exclusive salon, she sought to find a beauty brand that offered the entire experience, from quality formulas to beautiful packaging and branding. Not finding anything that lived up to her expectations, she discovered that there was an opportunity to create a niche brand within the salon industry that provided a competitive buying experience for a cosmetic consumer that would normally be found in a department store.
The salon professional is a trusted partner with their clientele, providing up-to-date beauty trends, styling tips and inspiration for the average woman to look and feel her best. Mirabella combines cosmetics with the salon professional. We believe that the hair stylist is the best consultant in style and color trends, and can easily provide their clients with the perfect make-up to finish their look as a complimentary service. Mirabella Beauty was designed to complete the salon beauty experience. No client should leave the salon without a cosmetic touch-up.
This innovative concept led John Maly to become a partner in the brand. Under his direction, Mirabella expanded nationwide with 1,000 salons and 600 distributor stores throughout the United States. Early in 2010, Mirabella launched its first international venture into Spain with more countries on the horizon.
Mirabella is committed to salon partners and their customers, providing a strong support system that creates an environment for success. As the #1 cosmetics brand used personally by salon professionals, Mirabella provides contemporary cosmetic products in timeless and trendy colors for all skin tones, professional artistry tools and technicals to help women create the Oh, Wow! feeling at home that they get when they look in the mirror after a salon make-up experience.